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Friday, September 25, 2009 from 6:15 PM - 7:15 PM (GMT)
A Crash Course in Giving Something Back / A Contagious Trends Briefing
Of all the thousands of words that have been written about changes in branding since the inception of the internet, the only ones that are actually true are these: now, you have to give something back. You have to be at least useful, at least relevant or at least entertaining in order to create a loyal audience of brand enthusiasts.
In the presentation, Contagious will be showcasing the most innovative and effective exercises in non-traditional marketing from around the world, and examining what makes them useful, relevant, or entertaining. We'll be picking apart the move away from products into services; the blurring of lines between branding and entertainment; and the rise of bespoke, timely communications that target the right people at the right time.
Packed with case studies and results, creative and strategy, Contagious presentations specialise in packing the biggest amount of insight into the smallest amount of time. Don't miss it.
Contagious, published quarterly in magazine/dvd/online format, is an intelligence resource for the global marketing community focusing on non-traditional media, pop-culture trends and emerging technologies.
www.contagiousmagazine.com
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